Blockchain powered
agri-trading platform
and fintech company

Cerealia is the first professional online marketplace for international physical agri-trading that enables traders to transact with, so far unavailable, high certainty.

Being physical market brokers and industry experts, Cerealia targets roughly 400 bln USD/year global trade in grains, oilseeds, vegetable oils and feedstuffs with an initial focus on the very dynamic Emerging Markets’ part. The opportunities for improvements by new technology in this market are endless, as it largely remained in the same mode the last 100+ years. Also, most pain points & eagerness for solutions are situated in Emerging Markets.

The Problem

Huge Uncertainty of the Trading Process

Negotiations conducted today with verbal agreements, via brokers, without any certainty/trace of interest’s nature (firm or quote) or time allocated for its validity

While in most EMs only signed contracts are legally binding, to get one promptly from your counterparty is a tough affair. Many agreements do fall apart, and companies limit trading partners by a selected group of “trusted” ones only

Price discovery is hard to come by in a chaotic market and hedging options are not workable for many due to futures’ markets mainly existing for Western World origin agri-commodities

Global agri-trade is being done exclusively in USD - local parties depend on it to trade and exposed to strong FX moves, as well as to sky-high trade finance interest rates

Solution. Phase 1 Completed‎ ✓

Delivering business certainty, Cerealia trading application enables to:

  • Place trade interests, creating a new marketplace
  • Negotiate, give firm e-bids / offers, with a clearly set “time bomb” & advanced e-signatures (AdES)
  • Sign contracts instantaneously with timestamp and AdES
  • Streamline contract’s execution on customized, intuitive e-templates
  • All actions, even intention to trade, every doc exchanged, are recorded immutably on a fast blockchain

Realized benefits:

  • Most importantly - you have certainty that you really did the business
  • Considerable gain of time and costs’ reduction, compared to “normal” trading
  • Trade Execution risk mitigation, also cost and time reduction
  • All authorized parties are able to authenticate cargo docs remotely and their data integrity is guaranteed by blockchain

Solution. Phase 2 (2020-21)

  • Go live with our Marketplace & Trading App (Q4 2020)
  • Connect users with our partners who will propose new generation of fintech products geared for global agri-trade: intl. payments, trade finance, hedging, parametric insurance, chartering, etc. enabled by blockchain.

Solution. Phase 3 (Q1 2023)

Why blockchain

Blockchain will bring the following game changers to agri-trading:

Single source of truth

All actions, related to contract’s negotiations, conclusion and execution, can be recorded on blockchain in this way, with a unique identifier - hash and time stamp.

Smart contracts

Programs with pre-agreed terms, that auto-execute, enabling to enforce contract’s execution & transact with disparate, unknown parties, without need of trusted intermediary.

Cross-border payments

Almost instantaneous, payments in the currencies of clients’ choice (fiat, cryptos).

Tokenisation of commodities

A way to digitally represent their ownership rights, thus enabling to trade the goods and post them as collateral in an efficient, liquid form. Trading publicly such tokens will bring precise, local price discovery.

New sources of trade finance

Stable-coins, CBDCs, Bitcoin, Altcoins. Full potential - when crypto wallets/currencies will be widely used. Fintechs are already providing credits in cryptos, Banks - expected to follow soon. They will guarantee payments as per smart contracts (similar to current Letters of Credit).

Business Model and Revenue Streams

High-tech brokerage house

We are looking for:

- Investors, Partners

If you wanna invest in a hi-tech start-up, with a unique use case, aiming to revolutionize agri-trading, before we soon make public capital raising, please let us know: contact@cerealia.ch

We are already targeted by several VC's, as an example you can find us in this fund's fact sheet

Initial Market Target

The Black Sea opportunity

Cerealia initially targets a 20 billion USD worth market, representing about 25% of world grain trade: a flow from the Black Sea region (Russia, Ukraine, Romania, Moldova, Bulgaria) to the Mediterranean Basin (Turkey, Egypt, Tunisia, Lebanon). This is the region where our founder has worked as agri-trader for 20 years.

In the past year, Cerealia has conducted community-building efforts targeting the Black / Med Seas’ grain trade.

Overall, Cerealia identifies approximately 5’000 companies active in worldwide agri-commodities’ trade, all of which either trade Black Sea origin cargoes or watch that space closely given its growing grab of the global trade volume.

Roadmap

Watch Cerealia Videos

Cerealia's CEO interview at the most important grain trading conference in the world: Global Grain Geneva

Presenting at Global Grain conference 12 November 2019: Cerealia's latest pilot trade and blockchain - THE technology for grain trading, coming earlier then most expected

Cerealia in the Media

Cerealia issue the world's first NFT for grains

31/03/2021 Bloomberg

A Swiss crop-trading blockchain startup has piloted the use of technology that will allow grain to be traded using virtual tokens.

Cerealia SA created a non-fungible token backed by 30,000 metric tons of Mexican white corn, according to Filipe Pohlmann Gonzaga, chief operating officer of the Pully, Switzerland-based company. The token was issued by Mercanta for grain stored at the Triple T terminal, both owned by Mexico’s Grupo Ceres.

Read full article

Blockchain-Based Crop-Trading Platform Starts for Commercial Use

10/11/2020 Bloomberg

(Bloomberg) — Cerealia SA launched its blockchain-based physical agriculture trading platform for commercial use, allowing companies to trade wheat, sorghum and other commodities. The launch followed a series of pilot transactions beginning in 2018. Firms from Japan, Dubai, Ukraine, Turkey, Algeria and Brazil participated in a pre-launch period before the platform was released Tuesday to the general trading community, according to a company statement. Transaction volumes range as large as 20,000 metric tons of grain.

Read full article on Bloomberg site

Blockchain trade boosts 'data integrity' in Black Sea wheat: Cerealia

08/11/2019 S&P Global Platts

London — Swiss startup company Cerealia Thursday highlighted the boost to “data integrity” of the first trade of Black Sea wheat using blockchain technology to be negotiated and executed last week using its start-up trading platform.

The trade was for 3,000 mt of Russian 13.5% protein wheat on a CIF Marmara basis for spot shipment, between Switzerland-based Korel Trade Company selling to Turkey’s Kavukcu Ulas.

The trade was negotiated and fully executed using blockchain technology on a the trading platform developed by Cerealia, based in Lausanne, Switzerland.

Blockchain is a mechanism that allows the chronological and public display of transactions that have taken place on the platform.

“The parties have been able to record all actions (from negotiations to concluding the contract and all execution steps and cargo docs) and sign them with advanced e-signatures on a public blockchain,” Cerealia CEO Andrei Grigorov said Thursday.

The company used a state-of-the-art cryptographic hash algorithm to secure a single version of the cargo documents via blockchain, guaranteeing all parties to the trade — including banks — access to its documentation.

“Even if one letter or comma in the doc changes — the algorithm generates automatically a completely different specific recording numbers, hash – thus permitting to ensure total data integrity,” said Jaime Delgado, Cerealia’s chief technical officer.

The technology allows deals to be negotiated efficiently, reducing the time and costs of execution, with a detailed history of all actions and documents exchanged and traders no longer having to wait for signed paper contracts.

“The Cerealia platform created a customized execution e-template for us, exactly as per our contract terms, with all of the main details and notifications in one place and always in front of our eyes, which basically enabled us to effect a much more streamlined trade execution than the usual old way,” according to Celal Koc, a trader at Korel.

An independent auditor has reviewed and confirmed all of the steps related to the trade negotiations and execution.

Last year, Solaris and Transoil International carried out a blockchain trade of Black Sea wheat bilaterally, registering it subsequently on the Cerealia platform.

Platts assessed CIF Marmara 13.5% protein wheat at $217.50/mt Wednesday.

— Alexandre Bobylov, alexandre.bobylov@spglobal.com

— Edited by James Leech, newsdesk@spglobal.com

Read full article on S&P Global Platts site

Black Sea wheat sees blockchain trade

12/11/2018 S&P Global Platts

London — Black Sea wheat traded using blockchain Monday in a pilot deal between Solaris and Transoil International via the Cerealia Platform, the platform’s developer said.

A Russian 25,000 mt parcel of 11.5% protein wheat on a FOB basis at Novorossiisk for December delivery traded for an undisclosed price.

The platform developer said it was the first such Black Sea wheat deal.

Blockchain is a mechanism that allows the chronological and public display of transactions that have taken place on the platform.

The goal is to minimize risk and any conflict that may arise by storing all related data on blockchain to settle disputes smoothly, should they arise.

While contract details including price or loading rates are not visible to the public, it is possible to see that such a trade has taken place and that its contract terms are uploaded onto the system in an encrypted format.

“An independent auditor has reviewed all the important details of the trade from the blockchain and validated the smart contract, digital signatures, signed document and timestamps. He also confirmed that data has been encrypted, that no other data has been stored and that all data is up to date,” Cerealia, a start-up based Lausanne, Switzerland, said in a press release.

“The next stage is to support emerging market traders in their local domestic currencies using fintech,” Cerealia CEO and co-founder Andrei Grigorov said.

This trade follows a Black Sea wheat trade heard in the previous marketing year that was completed using a cryptocurrency. — James Colquhoun, James.Colquhoun@spglobal.com

— Edited by Keiron Greenhalgh, newsdesk@spglobal.com

Read full article on S&P Global Platts site

Testimonials

Transoil Group

Thierry Beaupied, Head of Trading

We are delighted having participated in the 1st ever Black Sea Grain Trade on a Blockchain, via smart-contract, powered by Cerealia platform. We and our counterparty were able to seamlessly exchange contract terms in an encrypted format and instantaneously digitally sign the contract by entering our private keys. Speed, confidentiality and data security were the name of the game.

Cerealia team has a strong combination of agri-business experience with exceptional technology talent, and is advised by global industry leaders.They know the main pain points on our market and are developing the right solutions to address them. We are supporting Cerealia’s efforts and can only recommend other agri-trading players to come on board and use their innovative tools for your benefits.

Kavukcu Group

Avsin Kasikci, Chairman & CEO

Cerealia already delivered first stage of their blockchain platform. Recently they have made a demo of their App in our office. The App enabled a quick exchange of contract terms in an encrypted, safe environment and to conclude instantaneously the contract by digitally signing it with a private, secret key. All the actions and time stamps were recording live on a public blockchain.
We are looking forward to participating in Cerealia Pilot trades and looking forward to using their platform as soon as they go live.

Korel - grains & coal trading company

Celal Koc - Director

I was excited to find about Cerealia Trading Platform when Mr. Grigorov came over to our office and showed it to us. The world is changing faster then ever and we all have to adapt to it in order to carry our business to the future. This platform has the potential to revolutionize physical grain trading. It would not be fair to call it an improvement on existing business, since it can change the way the business is done from trading to execution, providing speed, transparency and the much needed reliability.

FAQ

What is Cerealia?

Cerealia is a blockchain powered trading platform, that enables participants in the physical agri-commodities trade, to transact with higher certainty, with more, even unknown counterparties.
Also, Cerealia is a registered GAFTA broker.

What commodities does Cerealia support?

We are active in all grains, oilseeds, vegoils, pulses and rice.

As an example with a few commodities we have now:
Wheat
Barley
Corn
Soybeans
Chickpeas
Millet
Oats
Rye
Sorghum
Triticale
Rice
Peas
Buckwheat
Soybean oil
Palm oil
Beans
Rice

What are your competitive advantages?

We use blockchain for two important things:
– to record and sign with advanced e-signatures all actions (negotiations, contract and its execution) and cargo docs;
– to ensure their authenticity and data integrity.

We also provide digital execution templates, created exactly as per customers’ contract terms and which enable to streamline execution process, to have all due dates and docs in one place.

Who is the target audience?

Companies involved in agri-trading

How much are the fees?

For the physical trades Cerealia charges fees in line with the market brokerage rates. Please email us for more details at contact@cerealia.ch

Where can I ask questions?

Please email us at: contact@cerealia.ch and if needed, we can schedule a call with you.

From the IT perspective, what is the Cerealia System?

Cerealia is a webapp, which bundles together state of the art encryption, blockchain and FinTech solutions. To the end user the platform is accessible through an easy and effective web browser interface.

Do I need to make IT investment to use Cerealia ?

Nothing at all. Not even application installation is required. Just connect to our webapp with your credentials.For details please contact us at contact@cerealia.ch

When I can start to use Cerealia ?

Our marketplace went live in November 2020.

You can check our Bloomberg article about: https://www.bloomberg.com/news/articles/2020-11-10/blockchain-based-crop-trading-platform-starts-for-commercial-use

Stay tuned for our tokenization pilots !

Our Partners

Team

Andrei Grigorov

Founder / CEO

Filipe Pohlmann Gonzaga

Chief Operating Officer

Jaime F. Delgado Saa

Chief Technology Officer

Yuriy Nebelenchuk

Head of Black Sea

Caio Santos

Head of Brazil

Hany Younes

Head of Egypt and North Africa

Egber Insignares Alzate

Full Stack Developer

Marcelo Vera

Brazil Lead

Iryna Trubavina

Vegoils & Meals Lead

Contact

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Single source of truth

All actions, related to contract’s negotiations, conclusion and execution, can be recorded on blockchain in this way, with a unique identifier - hash and time stamp.

Distributed Ledger Technology represents — in an immutable way — ownership and transfer of value or property associated to it without an intermediary (what is called trustless consensus). This enables transactions to be able to operate autonomously using programmatic features called smart contracts, that rely on cryptography to perform/validate their purpose (e.g. move around assets, execute agreements) with an unprecedented level of security (distributed systems have no single point of failure).

Smart contracts

Programs with pre-agreed terms, that auto-execute, enabling to enforce contract’s execution & transact with disparate, unknown parties, without need of trusted intermediary.

Smart contracts will have the same wording “as per GAFTA”, but the payment will be automatically effected as soon as required digital documents are implemented on a blockchain. Other conditions will self-execute as per pre-agreed terms. No more Letters of Credit will be needed, their more efficient versions will simply be embedded into smart contracts. Obtaining signed contracts won’t take days or weeks as it does today. Buyers and sellers will instantaneously digitally sign contracts immediately after the terms are agreed. Blockchain and smart contracts render transactions fast, efficient, traceable and irreversible, which limits disputes, serves audit and arbitration purposes.

Assets tokens

Tokenized cargo for easier trade

We will propose tokenization of cargo to our customers, which will enable them to quickly match delivery versus payment, transmission of ownership, collateralization and allow easier trade of goods in a liquid digital form. The tokens will reflect the exact specifications of the goods, depending on quality, origin and distance from the most active delivery points. CEREAL tokens will trade on our platform. This will enable price discovery, especially for the unlisted products. It will be backed by grains, therefore equal to e.g. wheat or corn prices. All kind of investors might be interested in this token.

Cross-border payments

Almost instantaneous, payments in the currencies of clients’ choice (fiat, cryptos).

Companies on our platform will be able to trade in the currencies of their choice (national currencies, stablecoins, tokens, etc), all enabled by Blockchain and financial technologies. Together with our regulated partners we will provide trade finance – much cheaper then using traditional banks outside of the Western world and also in our customers’ preferred currencies. Fintech is a new untapped source of trade finance. Companies will have a constant access to stable-coins to insulate themselves from currency volatility.

Tokenisation of commodities

A way to digitally represent their ownership rights, thus enabling to trade the goods and post them as collateral in an efficient, liquid form. Trading publicly such tokens will bring precise, local price discovery.

We plan to make hedging readily available to our clients on the same dashboard where they will trade physical commodity. We strongly believe in OTC derivatives like Swaps which can be accessible and affordable to SMEs and farmers. Clients will be able to trade Swaps in the form of smart contracts. Furthermore, we plan partnerships with major international and local agri-news providers, in order to have the most complete grain trade news offer on our platform.

New sources of trade finance

Stable-coins, CBDCs, Bitcoin, Altcoins. Full potential - when crypto wallets/currencies will be widely used. Fintechs are already providing credits in cryptos, Banks - expected to follow soon. They will guarantee payments as per smart contracts (similar to current Letters of Credit).

A large share of grain trading is done through the physical market brokers. Brokers with the current biz-done-on the-phone model are basically only fixing the contracts’ prices and slowing the processes. CEREALIA is positioning itself as a new type of efficient broker, providing not only trading but also trade finance and tokenization, all backed by blockchain technologies.

Andrei Grigorov

Founder / CEO

Blockchain strategist & Agri-Commodities trader.
Extensive experience in all aspects of intl. agri-trading, which he built across roles held in both trading & brokerage during his 20+ years career, focused mainly on Black-Med Seas region.
Studied blockchain tech in-depth and for the past two years worked with best developers in Switzerland to set up and implement blockchain applications in agri-trading industry.

Filipe Pohlmann Gonzaga

Chief Operating Officer

Filipe previously worked in consulting, private equity and soft-commodities, he has solid experience in business strategy, and sales. He is the former Chief Marketing Officer of Cerealia, assisting the company through the launch process, with an internal track-record of broader scope of corporate responsibilities, the board of directors decided to appoint him as the COO.
Accustomed in high-pressure business environments, he thrived in developing new markets and businesses in the agri-commodities trade environment.
For his education, Filipe is currently working towards a doctorate in business administration, he holds a MSc in Environmental Sciences, and a BSc in Business with a specialization in marketing and international business. He speaks English, French, Portuguese, Spanish and German, currently learning Korean.

Jaime F. Delgado Saa

Chief Technology Officer

With 15+ years’ experience in IT, Jaime is an expert in emergent technologies. His professional & academic experiences cover the development of software-based models for different types of applications, including artificial intelligence, blockchain, pattern recognition, and smart contract-based solutions. Hands-on experience in the design of frontend and backend systems. Implemented blockchain based systems with a ground crypto-economic analysis. Jaime is particularly interested in the development of trustless, decentralized applications for services in the financial & commodities sectors. Currently also involved in AI project, part of BrainCom.

Yuriy Nebelenchuk

Head of Black Sea

Yuriy has a good experience within grains/oilseeds market area. With 15+ years actively connected to the Black Sea and Mediterranean Sea area, he made his career path from survey & logistics to trading & brokerage. He is based in Odessa, Ukraine which is the heart and the geographical center of one of the biggest agri origination areas in the world. Odessa area, in addition, is one of the main Black Sea gates. Yuriy will stay in close contact with customers all around the world, assisting Cerealia in understanding their needs and give them support.
Besides his professional experience, his passion for the advanced technologies and latest scientific research, we hope, will become an easy conductor from incredible possibilities of Cerealia’s platform to customer’s inspiration and success. Let’s move to the future together!

Caio Santos

Head of Brazil

Caio Santos was a partner for more than 9 years at McDonald & Pelz – managing their Brazilian Operations in SP and RGS offices. Currently Caio is a strategic partner for AgCommodities ( 1 of the Main Top 3 Brokerage Houses in CNF China / FOB Brasil / Argie / US ) Soybeans and Corn MKTs.

Hany Younes

Head of Egypt and North Africa

Hany Younes has over 25 years of experience in physical trading and hedging for grains, feed, and milling wheat. Also, booking freight across Egyptian and Saudi Arabian markets, he’s a specialist in CIF and CFR.

Egber Insignares Alzate

Full Stack Developer

Egber is an Electronic Engineer with more than 12 years of experience, in which the previous 5 years have been dedicated to learning and developing as a programmer, working in web development as a full stack developer. Using a range of different technologies and languages such as Java, Php , Node.js, JavaScript, React, Vue, HTML, CSS.

Marcelo Vera

Brazil Lead

Marcelo has over 25 years of experience in agri-brokerage.
With a strong focus on internal markets for corn and#soybeans, providing commercial and technical support to traders. His strong analytical skills for both global and regional demand/offer, agriculture related climate monitoring, and CBOT analysis are key points to our development in the region.

Iryna Trubavina

Vegoils & Meals Lead

Iryna has over 20 years of experience on Ukrainian Agri-market. Agromarket in Ukraine.
Specialist on grains and oilseeds exports, as well as their by-products. She’s highly active in sunflower meal, sunflower oil, rapeseed and soybean Ukrainian markets.
Iryna has previously worked in multiple Ukrainian agribusiness companies (both producers and traders), providing trading strategy for grains, proteins and oils. Was responsible for entering foreign markets, financial aspects of trade and execution. For the last 5 years she has been working as a broker mainly on container business of pulses and grains.
With strong analytical skills, she is highly effective in analysis of price dynamics.